When you’re looking for a product or service, most of us head to Google or another Search Engine and look for it.
The results we see are the result of that Company’s marketing.
Of course, all Entrepreneurs dream of that ideal situation where business floods in because there is so much word-of-mouth chatter from everyone that we don’t have to spend time and money marketing because we can’t keep up with all the business.
OK… time to wake up! It was a nice dream wasn’t it?
Word-of-Mouth, or referrals, is the best way to get business. It’s the least costly because it’s free. People who are referred to us also come in with a much higher level of trust than someone who knows nothing about you. Making a sale then becomes easier.
However, in order to get those exciting referrals going, you still have to get those first clients or customers who will be so overwhelmed with your offering that they just can’t help but talk you up to everyone they see!
That’s where your marketing comes in, and it usually is comprised of different strategies and components.
There are a LOT of articles and videos out there to help you market yourself, and you can get results from following them.
Most business owners, though, don’t have the time or the interest to watch hours of video and spend hours of their time developing marketing strategies, designing graphics, creating videos, building websites, updating Social Media, etc. Plus, how many times have you jumped onto Social Media “just to update my page,” and come up for air three hours later?
Avoiding all that means hiring a professional to do some or all of that for you.
Stay tuned for more posts on strategies and options.